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A :30 TV spot, billboard artwork, 60-30 second ads K101 Radio, a very robust digital/social media -run ads surrounding McAlester to attract travelers/other festival attendees from around the state, with company name mentioned. Extensively promoted through advertisement as a major sponsor at the Sapphire level, Prominent Business logo printed on festival Advertisements, Prominent placement on Festival Sponsors Banner, Recognition from Main Stage, Logo placed on Home page of festival website.